ࡱ> &(%  bjbj %jj l  $S sHBBW:0  @np""m0DPictured Jo Herbert Marketing Manager Herbert Engineering (Manufacturers of Root Crop and Vegetable Handling Systems) Copy Daughter Herbert Engineerings founder, Jo joined the well-established family business in December 2003 under the helm of her brother Nick Herbert, Managing Director and Rod Herbert, Chairman. Here she reflects on her decision to leave city life and learn about the manufacturing and the produce industry. With slight anticipation, Jo joined her brother and father in December 2003. She comments Naturally, I had a few reservations because of the obvious changes that include working in a predominantly male environment, relocating to a rural area and interacting with family in business capacity on a daily basis. However, I have never looked back (apart from hot footing to London at weekends). Working in the industry throws up new and exciting challenges every day, there is still so much to learn in what is an ever changing industry and lots of opportunity for Herberts to continually grow and succeed Jos background in marketing stretches from Event and Conference Management to PR and Marketing for companies such as Walt Disney World, Twinings, Scottish Press Awards, SBC International Cinemas and Jongleurs Comedy Clubs. This breadth of communications experience has given her some valuable tools to share with the family business. I always enjoyed organising events and after qualifying with a Hospitality and Tourism degree from Queen Margarets University in Edinburgh I was able to embark on roles which allowed me travel and work abroad picking up a broad range of skills along the way. When asked about the highs and lows Jo commented The most interesting part is the people I now work with. There are so many talented people at Herbert Engineering, with extensive technical knowledge who have an amazing problem solving ability. I also dont think being a female is a disadvantage in the industry, infact most business colleagues seem to welcome the entrance of women into the industry. My biggest challenge however has been that whilst I can apply my marketing and communications skills to the role, my technical knowledge is much less compared to most of my contemporaries whom have been in this very specialised industry for a longer period. However, this is what I now look forward to learning more and more about the future of the fresh produce industry.  y~} ~  OJQJ^JCJOJQJ^JaJOJQJ^JaJ '<xy~BCf g n o ~  7$8$H$ #0P/ =!"#$% i8@8 NormalCJ_HaJmH sH tH L@L Heading 1$7$8$@&H$5OJQJ\^JaJ<A@< Default Paragraph Font  '<xy~BCfgno~ 00000000y00y00y00y0000y00    o 3D``>B&))33FUefggkk  $HNooddin"#'djW e } } ~ HERBERTVS:\Sales\Quotations\Office\Sales\Marketing\Press Releases\FPJ - Jo Herbert summary.docHERBERTtC:\Documents and Settings\JHERBERT\Application Data\Microsoft\Word\AutoRecovery save of FPJ - Jo Herbert summary.asdHERBERTtC:\Documents and Settings\JHERBERT\Application Data\Microsoft\Word\AutoRecovery save of FPJ - Jo Herbert summary.asdHERBERTtC:\Documents and Settings\JHERBERT\Application Data\Microsoft\Word\AutoRecovery save of FPJ - Jo Herbert summary.asdHERBERTtC:\Documents and Settings\JHERBERT\Application Data\Microsoft\Word\AutoRecovery save of FPJ - Jo Herbert summary.asdHERBERTXS:\Sales\Quotations\Office\Sales\Marketing\Press Releases\FPJ - Jo Herbert summaryv2.docHERBERTvC:\Documents and Settings\JHERBERT\Application Data\Microsoft\Word\AutoRecovery save of FPJ - Jo Herbert summaryv2.asdHERBERTvC:\Documents and Settings\JHERBERT\Application Data\Microsoft\Word\AutoRecovery save of FPJ - Jo Herbert summaryv2.asdHERBERTXS:\Sales\Quotations\Office\Sales\Marketing\Press Releases\FPJ - Jo Herbert summaryFV.doc Max HubblevH:\Audio_Visual\Website_Under_Development\Main_Structure\News_and_Events\Press_Releases\FPJ - Jo Herbert summaryFV.doc@ P@UnknownGz Times New Roman5Symbol3& z Arial"qh_!20d 2~Eighteen months on, Jo Herbert, Marketing Manager for Herbert Engineering reflects on her decision to leave city life, join thHERBERT Max HubbleOh+'0(4DP\p     Eighteen months on, Jo Herbert, Marketing Manager for Herbert Engineering reflects on her decision to leave city life, join thighHERBERTERBERB Normal.dotn Max Hubblen2x Microsoft Word 9.0 @@Jp+@Hp@Hp_՜.+,0 hp  cR.J. Herbert Engineering Ltd   Eighteen months on, Jo Herbert, Marketing Manager for Herbert Engineering reflects on her decision to leave city life, join th Title  !"#$'Root Entry F@ߔp)1Table WordDocument%SummaryInformation(DocumentSummaryInformation8CompObjjObjectPool@ߔp@ߔp  FMicrosoft Word Document MSWordDocWord.Document.89q