In 40 years, Herbert Engineering has grown from the inspired idea of a highly gifted young engineer, working on the family farm, to a multi-million pound business, designing and building market leading handling systems for industries as diverse as agricultural, fresh pack, food processing, materials handling, waste management, airport and logistics.
That highly gifted engineer is Rod Herbert who today, 40 years on, still plays an active role in the business as chairman, with his son, Nick, managing director and daughter Jo, marketing director.

Rod in the Field
Even as a child and without training, Rod discovered he was proficient in 3D drawings. He had a passion for engineering and ‘making things’ and, when at school at Duncan Hall in Great Yarmouth, where he rose to head boy, he was able to finely hone his innate skills in technical drawing under the guiding hand of a teacher who had spent the war designing superchargers for Rolls Royce.
In the 1970s, the family farm grew mainly potatoes. Harvesting was always a challenge in the heavy soil of the Fens and clods were a recurring problem. The harvesters on the market were inefficient and the on-farm systems to remove clods did not work well enough for Rod and his father. Inflexible manufacturers were not prepared to modify their machines to suit customers’ requirements.
So Rod took the bull by the horns and decided to design and build his own potato grader and spent two weeks over Christmas in 1971 working on the drawings, before building the machine himself. Rod discovered that, with all the clods being 45 – 50mm, if he could take the larger potatoes away from the clods, it was easier to remove the clods. Rod’s invention worked and the Multi-Grader was born, the early machine processing 10 tons of potatoes per hour, four times quicker than other machines on the market.
Rod realised that by building machines that met the needs of growers, he had a ready market. Herbert Engineering was born and, in 1972, after selling the prototype machine to the family farm, the first Multi-Graders, then powered by a 5 h.p. Briggs & Stratton petrol engine, were sold to local farmers Fred Deptford and Bill Langley
By the end of 1976, with 16 people employed, Herbert Engineering, established in buildings on the farm at Marshland St James on the Norfolk/Cambridgeshire border, was producing 24 Multi-Graders per year for growers all over the country
While the machine changed little throughout the 70s, except the motor switching from petrol to electric, sales were growing and, by the early 1980s, Rod was developing both the business and the machines. The Herbert philosophy was, and remains, to be flexible to the requirements of the customer – an area where other manufacturers failed. With a demand for faster grading, bigger combination graders were launched, with a modular design that could also incorporate hoppers and elevators, which was exactly what the market was looking for, East Riding Produce buying three machines straightaway. Herbert Engineering’s reputation was growing and by 1982, the company was producing one grader a week.
Meanwhile, the company was moving into packhouse installations: their first a potato grading system for David Johnson at Floods Ferry (now part of Greenvale); in 1990, they built the £750,000 plant at MBM in March which was to become the precursor to large grading plants constructed in later years, culminating in 2001 in the building of what is still Europe’s largest packhouse at Albert Bartlett & Co at Airdrie near Glasgow.
By the mid 90s, work started on the design of the first electronic graders, which were to become the mainstay of the business in years to come and by the start of the new millennium, robotics for the handling of bags and pre-packs and more integrated systems were introduced.
Potatoes remained at the heart of Herbert’s business but the expertise gained in grading and sorting was now encompassing other vegetables with the development in 2003 of the first cabbage de-butting, de-leaving and de-coring system.
This decade saw an expansion into Europe and the opening of Herbert’s office in The Netherlands in 2004 and the introduction of further grading and sorting machines and the building of the biggest carrot and parsnip facility in the country for Alfred Bartlett in Chatteris.
And it was a year later that the business took on a totally new market. Herbert Systems was founded in 2005 to produce baggage handling systems for the airport and logistics sector and, again, it was Rod Herbert’s natural engineering instinct and entrepreneurial skill that came to the fore. Passing through an airport, Rod was delayed as a result of a breakdown in the baggage conveyor belt, which was to take two hours to fix and which caused huge delays at the airport. Within months, he and his team had developed an endless belt system that could be changed within 10 minutes and were presenting it to a delighted airport operator who immediately recognised Herbert as innovators. The system immediately went on trial and has since led to the installation of multiple baggage handling systems and over 400 conveyors in airports the world over.
Today, Herbert’s engineering expertise spans the globe. The introduction in 2010 of infra-red sorting technology for improved grading has seen the launch of improved, faster machines. Growth into European markets has been phenomenal. With a highly skilled design team and the rapid development of 3D modelling, walk through models of installations can be produced, which means customers can see accurate representations and machinery can be despatched in pieces for on site assembly all round the world.
2012, Herbert’s 40th year sees the introduction of a raft of new products for the agriculture and fresh pack sectors as well as a rapid expansion in airports. It enters its fifth decade with an excellent, skilled and dedicated team, market leading systems, a global presence and an exciting future ahead.
With product launches taking place throughout the year at trade events, 2012 is set to be another exciting year for the company. As Rod Herbert says: “Innovation and flexibility remain key to our success whilst always retaining high quality, robust machinery – built stronger to last longer”. With this attitude evident throughout the business in every department, attention to detail and a forward thinking approach will confidently secure the company’s future for another forty years.
“I always had an interest in engineering at school and was always top of the class in technical drawing. My mentor was my TD teacher who had designed superchargers for Rolls Royce during the war.”
Rod Herbert
Founder and Chairman